About Us

Welcome to Venice Beach Co — Where Fitness Meets Freedom.

At Venice Beach Co, we believe health is more than a goal — it’s a lifestyle. Born out of the iconic energy and outdoor fitness culture of Venice Beach, California, our mission is simple: to inspire and equip people to move better, feel stronger, and live healthier lives. Whether you're just starting your wellness journey or you're an elite athlete pushing boundaries, we’re here to support every rep, every mile, every stretch — with the gear and guidance to make it happen.

Our Story

Venice Beach Co was founded with a clear vision: to bring the same sun-soaked, high-energy, no-excuses vibe of Venice Beach into homes and gyms around the world. The boardwalk, the outdoor gyms, the runners, the skaters, the yogis — all of it inspired us to create a space where everyone, regardless of age or fitness level, can access high-quality gear to unlock their full potential.

We noticed that while fitness trends come and go, the essentials remain the same — consistency, support, and the right tools. That’s where we come in.

What We Offer

From functional training equipment to cutting-edge fitness tech, we curate premium products that empower you to move, sweat, and recover smarter. Our store is categorized to make your shopping easy and goal-focused.

🏋️♂️ Workout Equipment

The foundation of every fitness journey is the right equipment. Our workout tools are chosen for durability, performance, and design. Whether you're building a home gym or upgrading your setup, we’ve got your back.

  • Strength Training: Dumbbells, kettlebells, resistance bands, and bars to help you build power and muscle with confidence.

  • Cardio Equipment: From jump ropes to compact treadmills, our cardio solutions get your heart pumping anytime, anywhere.

  • Yoga & Flexibility: High-grip yoga mats, foam rollers, and stretching straps to support flexibility, recovery, and mindfulness.

  • Bodyweight Training: Equipment that leverages your own body — pull-up bars, suspension trainers, parallettes — perfect for any space.

  • Home Workout Equipment: Smart, space-saving, and effective — we focus on equipment that delivers results without clutter.

📲 Fitness & Health Tech

Level up your training with technology that tracks, adapts, and enhances your progress.

  • Fitness Trackers: Stay accountable with wearables that monitor steps, calories, sleep, and heart rate.

  • Sports Earbuds: Engineered for movement — sweatproof, wireless, and with crystal-clear sound to keep you in the zone.

  • Smart Scales: Understand your body composition, track changes, and celebrate progress beyond just the number on the scale.

  • Heart Rate Monitors: Train smarter, not harder, with precision-based tools that guide your intensity and recovery.

🧤 Workout Accessories

It’s the little things that elevate your performance. We provide all the must-haves to make your workout more comfortable, safe, and efficient.

  • Gloves & Wristbands: Protect your hands and maintain grip during intense sessions.

  • Shakers & Bottles: Hydration and nutrition on-the-go with BPA-free, leak-proof designs.

  • Belts & Sports Bags: Support your lifts and carry your gear in style, from the gym to the great outdoors.

🏃 Sports & Outdoor Essentials

For those who thrive in nature, on the track, or in the city streets — we’ve got the tools for your outdoor hustle.

  • Outdoor Training Gear: All-weather resistance bands, portable fitness stations, and more.

  • Cycling & Running Accessories: Reflective wear, breathable gear, hydration packs, and tech mounts designed for speed and distance.

  • High-Performance Apparel: Moisture-wicking, breathable, movement-friendly clothing made to move with you.

💊 Supplements & Wellbeing

We believe in a holistic approach to health — that’s why we offer clean, potent, and effective supplements to support your goals inside and out.

  • Shilajit & Ashwagandha: Natural adaptogens that help reduce stress, improve energy, and enhance recovery.

  • Multivitamins: Daily essentials to support immunity, focus, and vitality.

  • Creatine: Proven performance support for those pushing strength, endurance, and lean muscle gains.

Why Choose Venice Beach Co?

  • Free Shipping Always: We keep it simple — no hidden fees, no minimums. Shipping is always free, no matter where you are in the U.S.

  • Curated Quality: We handpick every product for its effectiveness, durability, and user experience. If we wouldn't use it, we don't sell it.

  • Customer-Centric: You’re more than just an order number. We’re here with expert advice, responsive support, and a 100% satisfaction guarantee.

  • Sustainable & Ethical: We work with eco-conscious brands and aim to minimize packaging waste wherever possible.

Our Community

Venice Beach Co isn’t just a store — it’s a movement. A space where fitness isn’t one-size-fits-all, but a unique journey for every body. We’re proud to support a community of athletes, parents, students, trainers, and everyday heroes who prioritize health, even in the busiest moments of life.

From beginner to pro, everyone is welcome here. Our Instagram and blog are packed with free workouts, wellness tips, product guides, and inspiration from real people doing real work.

Follow us. Tag us. Train with us.
#VeniceBeachCo #TrainFreeLiveStrong

Our Mission

To democratize fitness by making premium health gear accessible, inclusive, and inspiring for all.

Our Vision

To be a global leader in at-home fitness and wellbeing — by fusing technology, design, and the Venice Beach spirit.

Your Journey Starts Here

Whether you're picking up your first yoga mat or fine-tuning a high-performance training program, Venice Beach Co is here to make it seamless. We believe in movement — in all its forms. Movement toward health. Toward clarity. Toward strength. Toward joy.

Thank you for choosing Venice Beach Co.
Let’s move. Let’s grow. Let’s thrive — together.